This is not only about my first experience about riding an electric scooter. I will talk about it, but what I want to share is why I decided to take it in the first place. That’s way more important for us, entrepreneurs than knowing the user experience of that kind of product.
I was there, at my bed early in the morning, looking at the clock, thinking about my first meeting. It was at a new co-working space. The day was sunny and hot. Traffic jams weren’t that bad; it was holidays season. The question regarding how to get there was inside my head since the day before.
My thoughts were messy because I couldn’t be late; on the other hand, I wanted to be more sustainable. Going by car would work, but using Mobility as a Service would be cool. The night before I even looked at first use discount for Yellow and Grin, the two major players in São Paulo, price matters. In the end, I remembered my classes at College regarding mobility, which I did my major at. One of the most important laws of mobility is: People will only skip private cars with it is not as convenient as other options. I saw my self at that position.
In the end, I took Grin, because it would be free, I got a free ride through Rappi. Moreover, according to the mobility law I mentioned before, it must be convenient, and it was; it would be almost the same time as going by car. In the end, it was not because I took a wrong way, but that is my fault. Those two reasons, plus the feeling of not using a car were my reasons to decide. I’m looking for an e-Bike to have at home, I love biking, and in São Paulo, is Brazil – summer every day, not too windy and just a few raining days, there are too many hills not to afford extra help.
Recently I wrote about MaaS, and I mentioned that maintenance is one of the biggest challenges for them. A few weeks after my last post, Grin and Yellow announced a partnership; they are merging its operations to expand faster over Latin America. One more major signal that they are both struggling to roll out their services. That’s a big move, and I’m happy they made it. The goal is to improve mobility; this is Yellow’s biggest challenge, such as Grin’s.
The lesson here is, despite the value, you are adding, you will face difficulties. Value does not mean competitive pricing. You need to convince the early majority that your solution is good, at the same time face regulation issues, market barriers, etc. Sometimes your major competitor is not the company next door. Bundling with your competitor might look like a monopoly; but if you are fighting for a greater good, do it! Yellow and Grin are working on to make its sustainable mobility solution more appealing. Isn’t it great?