Last week we saw the new iPhone release. September is the month of Apple's biggest product event. I'm well impressed with the new phones, for sure. Even the introduction was excellent, with a funny video of a black girl, with dreadlocks, running over Apple campus bringing a secret gadget inside a bag with The Mission Impossible song playing in the back. Despite all that, the highlight of the night was the Apple Watch Series 4.
Wearables are far behind in traction, from what was expected. Indeed, I did not see benefits for buying a $300 watch. I did not, but I'm reconsidering after last week. Currently, smartwatches are the most popular wearables. So far, its benefit was getting some notifications, answering calls or texts. In my opinion, it was not enough.
I always believed that wearables could change a lot the way we live. Being monitored 24/7 is everything your doctor always wanted. Unfortunately, health-monitoring technologies were good enough. Heart rate monitoring had a significant margin of error that could misdiagnose a heart disease.
Apple is smart enough to realise that, so they partnered with Stanford University to study how to improve that. The health benefit is the big thing about the new Apple Watch. Now, the Series 4 can detect multiple heart conditions. I ‘m sure, it is just the beginning of the new wearables phase, but I believe it is a fantastic improvement.
The new capabilities of the smartwatch can now track you in more ways. We need to get used to that, in the future, it will happen more and more. I'm ok with that, and I believe you should too. The fight now is to have our data used for useful purposes, so that we can enjoy the benefits and live better.