After some time in Silicon Valley, I’ve become used to hearing ideas that seem crazy at first glance:
Hybrid bacteria extracted from the ozone layer
In fact, traveling to the moon is practically reality already, and I’ve come to accept that. Mars, too. But I thought that was crazy before I lived here. However, some innovations don’t work, as they just aren’t commercially viable, like Google Glass. The thing is, sometimes, we as a society just aren’t ready for that technology.
The chart below shows what percentage of the populations adheres to technology in its different stages. Basically, innovators are the nerds who like to try everything out and know about everything, even before it comes out. The early adopters buy new tech within its first few months of existence. The majority, both early and late, take respectively longer to adapt. The early majority is your mom who’s super active on Facebook, while the late majority is your grandmother, who just recently learned to text. The laggards come last. This category only updates their tech when the old one is phased out. Like tape decks in cars.
When I talk about us, I mean the majority, both early and late.
Innovators always see room for new technology, but they’re unfortunately unable to sustain the market by themselves. Early adopters might help new tech hold out for a little longer, but it only becomes established when the majority accepts it. One thing became clear to me after speaking about this matter with people who still live in my hometown: living in Silicon valley makes you think of a different future, where things work out. It may take a while, but they do. If they don’t, it’s because they’re not ready yet.
This is the land of “yeah, that could work.” Not “that’ll never work”.